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Trio Healthcare
Skilled Nursing Facility Chain
Established in 2016, Trio Healthcare is a chain of skilled nursing facilities and assisted living centers across Virginia. They offer a range of long-term care, short-term care, rehabilitation therapy and memory care services.
The Challenge
Healthcraft had already helped Trio build a robust long-term care census-building campaign, and they came to us with a new challenge: staffing. Their goal was to quickly fill dozens of open positions.
The Strategy
We knew that a recruitment campaign would need to combine different approaches in the current healthcare environment. We leveraged paid and organic social media to reach the right audiences in the right locations.
The Solution
In addition to posting recruitment-driven messaging on their social media channels twice a week, we leverage state-specific Facebook advertising to more closely target the types of candidates they were seeking.
The Results
The results shown below were collected over a two-month period.
