It's Possible

Imagining a life with hope and dignity and a career with support and respect.

Trio Healthcare

Skilled Nursing Facility Chain

Established in 2016, Trio Healthcare is a chain of skilled nursing facilities and assisted living centers across Virginia. They offer a range of long-term care, short-term care, rehabilitation therapy and memory care services.

The Challenge

Healthcraft had already helped Trio build a robust long-term care census-building campaign, and they came to us with a new challenge: staffing. Their goal was to quickly fill dozens of open positions.

The Strategy

We knew that a recruitment campaign would need to combine different approaches in the current healthcare environment. We leveraged paid and organic social media to reach the right audiences in the right locations.

The Solution

In addition to posting recruitment-driven messaging on their social media channels twice a week, we leverage state-specific Facebook advertising to more closely target the types of candidates they were seeking.

The Results

The results shown below were collected over a two-month period.

150 Positions Filled
35,648 Ad Reach
66,160 Ad Impressions

The Creative

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.