The Touchstone Experience
Showcasing a mission-driven culture to attract employees and residents.
Touchstone Communities
Skilled Nursing Facility Chain
This Texas-based chain of skilled nursing facilities has been in operation for 30 years. As a faith-based organization, their mission is to provide a best-in-class healthcare experience for everyone they serve.
The Challenge
In 2022, Touchstone Communities faced a significant shortage of essential care staff. Their primary goal was to grow their recruitment funnel with qualified applicants.
The Strategy
To craft a successful strategy, we leveraged Touchstone's robust presence on various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter (X) to meet candidates where they are.
The Solution
Healthcraft created a dedicated Touchstone Communities Careers Facebook page, focusing on recruitment content to maximize reach and impact. We also organized location-based virtual hiring events, paid advertising campaigns, and shared user-generated content highlighting Touchstone employees' achievements and company culture.
The Results
The results shown below were collected over a three-month period.
