The Touchstone Experience

Showcasing a mission-driven culture to attract employees and residents.

Touchstone Communities

Skilled Nursing Facility Chain

This Texas-based chain of skilled nursing facilities has been in operation for 30 years. As a faith-based organization, their mission is to provide a best-in-class healthcare experience for everyone they serve.

The Challenge

In 2022, Touchstone Communities faced a significant shortage of essential care staff. Their primary goal was to grow their recruitment funnel with qualified applicants.

The Strategy

To craft a successful strategy, we leveraged Touchstone's robust presence on various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter (X) to meet candidates where they are.

The Solution

Healthcraft created a dedicated Touchstone Communities Careers Facebook page, focusing on recruitment content to maximize reach and impact. We also organized location-based virtual hiring events, paid advertising campaigns, and shared user-generated content highlighting Touchstone employees' achievements and company culture.

The Results

The results shown below were collected over a three-month period.

139% Increased Social Reach
64% Increased Social Engagement
35% Increased Social Ad CTR

The Creative

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.