Change Lives in Paradise

The Challenge

Although Shell Point had their B2C marketing covered with an internal marketing department, they didn't have the bandwidth to focus on their recruitment marketing efforts. Their primary goal was to increase the number of qualified applicants to their jobs.

The Strategy

Healthcraft focused on promoting the culture and mission of Shell Point to connect with potential applicants who shared the values of service. Additionally, we focused on promoting the benefits of working at a beautiful, oceanfront location that had high standards and a great reputation.

The Solution

We focused our efforts on organic and paid social media efforts to connect with Shell Point's target audience. We combined benefits information with real employee testimonials to create an emotional connection with potential applicants and drive them to apply on the website.