Change Lives in Paradise

Filling the employment funnel for an ocean-front community.

Shell Point

Continuing Care Retirement Community

Shell Point Retirement Community is a waterfront continuing care retirement community in Fort Myers, FL.

The Challenge

Although Shell Point had their B2C marketing covered with an internal marketing department, they didn't have the bandwidth to focus on their recruitment marketing efforts. Their primary goal was to increase the number of qualified applicants to their jobs.

The Strategy

Healthcraft focused on promoting the culture and mission of Shell Point to connect with potential applicants who shared the values of service. Additionally, we focused on promoting the benefits of working at a beautiful, oceanfront location that had high standards and a great reputation.

The Solution

We focused our efforts on organic and paid social media efforts to connect with Shell Point's target audience. We combined benefits information with real employee testimonials to create an emotional connection with potential applicants and drive them to apply on the website.

The Results

The results shown below were collected over three months.

+10% Facebook Followers
64K Social Ad Reach
74K Social Ad Impressions

The Creative

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Testimonials and Case Studies describe past work of Healthcraft Creative Solutions, and past performance is no guarantee or representation of future outcomes.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.

Stay Connected:

© 2025 Healthcraft Creative Solutions. All rights reserved.