Cultivate Engagement
Fostering resident engagement through gardening.
Rise Gardens
Hydroponic Gardens
Rise Gardens sells a variety of hydroponic gardens that let people grow fresh vegetables and leafy greens indoors, year-round. They focus primarily on direct-to-consumer sales.
The Challenge
Rise Gardens saw an opportunity to bring their home hydroponic gardens to senior living communities. Because of Healthcraft's expertise in the space, they engaged us to help them learn to sell their product in the post-acute care industry.
The Strategy
Healthcraft understood that selling to senior care communities would be much different than selling direct to consumers. We created a campaign that targeted administrators and activities directors and educated them about the benefits of gardening for seniors and how adding a garden to their community could improve resident engagement and increase length of stay.
The Solution
We leveraged campaign messaging to target decision-makers in various ways: through a dedicated landing page that focused on the benefits of Rise Gardens in senior living facilities, LinkedIn posts, emails, blogs and sales presentations.
The Results
The results shown below were collected over five months.
