The Power To...
Exploring all that you have the power to achieve with enhanced rehabilitation equipment.
OxeFit
Smart Home Gym
OxeFit is smart home gym equipment that uses trainer-led classes and programs made for every fitness level and goal.
The Challenge
OxeFit saw the opportunity for their equipment to be used in independent and assisted living communities as part of both wellness programs and rehabilitation therapy. Because they are primarily a direct-to-consumer brand, they needed help understanding how to communicate their value to these new settings.
The Strategy
Healthcraft understood the obstacles that OxeFit could face when selling to the senior care industry. We helped them tailor their messaging to communicate the value in a way that would help senior living communities see how it would positively impact their business.
The Solution
We created a campaign that tailored messaging to the right audiences in the senior living industry. We leveraged this messaging across a dedicated landing page, social media posts, print collateral, a sales presentation, and emails to decision makers. Finally, we promoted free trials of equipment to help the target audience take the next step in the buying process.
The Results
The results shown below were collected over three months. According to Hubspot, the average Click Through Rate (CTR) for email marketing in the Health and Wellness Industry is 1.75%.