The Power To...

The Challenge

OxeFit saw the opportunity for their equipment to be used in independent and assisted living communities as part of both wellness programs and rehabilitation therapy. Because they are primarily a direct-to-consumer brand, they needed help understanding how to communicate their value to these new settings.

The Strategy

Healthcraft understood the obstacles that OxeFit could face when selling to the senior care industry. We helped them tailor their messaging to communicate the value in a way that would help senior living communities see how it would positively impact their business.

The Solution

We created a campaign that tailored messaging to the right audiences in the senior living industry. We leveraged this messaging across a dedicated landing page, social media posts, print collateral, a sales presentation, and emails to decision makers. Finally, we promoted free trials of equipment to help the target audience take the next step in the buying process.