Do It For You
Encouraging a focus on self care and personal improvement to drive healthy change.
GenAge Center
Longevity and Hormone Medicine Practice
GenAge Center is a medical practice in the Grand Rapids area that specializes in the health and wellness of busy professionals, menopausal women and avid athletes.
The Challenge
As a brand-new, non-traditional medical practice, GenAge Center wanted to increase local brand awareness and build its patient roster.
The Strategy
Healthcraft created a campaign that focused on the benefits of longevity and hormone medicine to help middle-aged adults regain vitality, improve body composition, and manage the symptoms of hormonal changes.
The Solution
The campaign messaging was used through regular organic and paid social media posts, blogs, and printed collaterals. Ads were targeted to local residents, and content was focused on the overall lifestyle benefits of treatment.
The Results
The results shown below represent a six-month timeframe for SEO and four-month timeframe for social media.
