Effortless In-Home Cooking for Premier Senior Living
Maximizing move-ins through community differentiation in the kitchen.
Brava
Smart Oven
The Brava is a smart oven that uses light-based technology to effortlessly and quickly cook various ingredients at the same time.
The Challenge
As a direct-to-consumer brand, Brava was interested in selling their ovens to senior living communities or builders.
The Strategy
Healthcraft created a campaign that targeted both operators of existing senior living communities and builders of these communities. The campaign focused on the benefits of adding Brava to in-unit kitchens, such as increasing move-ins, improving resident health and increasing resident safety.
The Solution
The campaign featured a special landing page that targeted their key audiences and emphasized the benefits of adding Brava to their in-unit kitchens. The campaign leveraged emails that targeted senior community operators and social media that focused on the benefits of the oven.
The Results
The results shown below were collected over three months. According to Hubspot, the average Click Through Rate (CTR) for email marketing in the Health and Wellness Industry is 1.75%.