Effortless In-Home Cooking for Premier Senior Living

The Challenge

As a direct-to-consumer brand, Brava was interested in selling their ovens to senior living communities or builders.

The Strategy

Healthcraft created a campaign that targeted both operators of existing senior living communities and builders of these communities. The campaign focused on the benefits of adding Brava to in-unit kitchens, such as increasing move-ins, improving resident health and increasing resident safety.

The Solution

The campaign featured a special landing page that targeted their key audiences and emphasized the benefits of adding Brava to their in-unit kitchens. The campaign leveraged emails that targeted senior community operators and social media that focused on the benefits of the oven.