Safety. Access. Savings.
Delivering resident-first pharmacy solutions.
AlixaRx
Long-Term Care Pharmacy Services
AlixaRx is a provider of long-term care pharmacy services, including on-site medication dispensing and clinical pharmacist consulting.
The Challenge
Many long-term care providers believe that their existing pharmacy solutions are sufficient or they think that it is too difficult to switch. AlixaRx's primary goal was to communicate their value to long-term care providers and increase their market share.
The Strategy
Healthcraft saw an opportunity to refresh AlixaRx's dated website and find new ways to communicate their value with their existing key messages.
The Solution
We refreshed the AlixaRx website to focus less on the features of AlixaRx's dispensing technology and more on the benefits of partnering with AlixaRx. We also created regular branded social media that focused on the benefits to providers and their patients, such as improved accuracy, increased patient safety, and more efficient use of staff hours.
The Results
The results shown below were collected over six months. According to Hubspot, the average Click Through Rate (CTR) for email marketing in the Health and Wellness Industry is 1.75%.
